PRESIDIO — CLIENT STRATEGY

Who We Serve.
And Who We Don't.

Presidio is built for a specific kind of client at a specific moment in their life. Understanding that precisely is what makes every conversation, every piece of content, and every referral work.

THE UNIFYING INSIGHT
"Both audiences are navigating the same thing — a transition of identity, not just of money."
The financial plan is the vehicle. The life plan is the destination. Every client Presidio serves is facing a version of this transition. The advisor who understands that wins the relationship before the first number is run.
THE TWO LANES

Retirement Lane.
Tech Professional Lane.

Presidio runs two parallel growth lanes targeting different entry points but converging on the same client profile — a high-net-worth individual within ten years of a major life transition, with enough complexity in their financial picture to require real planning, not just portfolio management.

LANE ONE
The Retirement Lane
Pre-retirees and recent retirees reached through the R101 seminar engine, digital content, and direct mail. A decade-tested channel with proven conversion. San Diego market primary, Orange County expanding.
SEMINAR ENGINE YOUTUBE + LINKEDIN DIRECT MAIL
LANE TWO
The Tech Professional Lane
RSU-heavy tech and biotech professionals at Qualcomm, Broadcom, ServiceNow, and similar San Diego firms. Reached via LinkedIn content, paid outreach webinars, and COI referrals from CPAs who serve this demographic.
LINKEDIN OUTREACH RSU WEBINAR COI REFERRALS
RETIREMENT LANE

Three Avatars.
One Underlying Need.

Retirement prospects come in through seminars, content, and referrals. What they look like on the surface varies. What they are navigating underneath is the same — the end of the career identity that defined them for three decades.

RETIREMENT LANE — EXECUTIVE
Jim the Executive
62 years old — Biotech VP — $1.8M investable — RSU concentration, identity transition
PRE-RETIREE
HIS SITUATION
  • 30 years building a career that defined him
  • Significant RSU position — concentrated and tax-complex
  • Has a financial advisor but doesn't feel like they really know him
  • Retirement is 2–4 years away and he hasn't built a real plan
  • Spouse is ready; he's not sure he is
WHAT HE NEEDS
  • An advisor who understands RSU complexity without having to be educated
  • A plan that addresses the income gap AND the identity gap
  • Someone who will tell him the truth, not what he wants to hear
  • Confidence that the transition is manageable — financially and personally
THE HOOK
"Retirement is not a financial problem. It is a life problem."
RETIREMENT LANE — RETIREE
Sandra the Retiree
69 years old — $2.4M portfolio — Legacy focus, longevity concern, outliving her money
RETIRED
HER SITUATION
  • Already retired — the transition already happened
  • Current advisor feels transactional; no real planning depth
  • Worried about outliving her money at current withdrawal rate
  • Wants to leave something meaningful for her children
  • Rarely discussed in the room when decisions were made
WHAT SHE NEEDS
  • A longevity-aware withdrawal strategy that doesn't require anxiety
  • An estate and legacy framework she understands and owns
  • An advisor who listens before advising
  • Confidence — not complexity
THE HOOK
"Your money should last as long as you do — and leave something behind."
RETIREMENT LANE — WIDOWER
David the Widower
71 years old — $3.1M estate — Trust-critical, needs patience not a pitch
HIGH TRUST REQUIRED
HIS SITUATION
  • Recently lost his wife — the primary financial decision-maker
  • Overwhelmed by the complexity he now has to manage alone
  • Estate and trust documents likely outdated or misaligned
  • Highly skeptical of advisors — has been pitched before at his worst moment
  • Referred in by a trusted family member or COI
WHAT HE NEEDS
  • Patience — this relationship is built over months, not meetings
  • Estate plan reviewed and modernized before investment conversation
  • A single advisor who owns the relationship entirely — no handoffs
  • To feel protected, not sold to
THE APPROACH
"We do not pitch David. We earn David. That takes time — and it is worth it."
TECH PROFESSIONAL LANE

RSU Complexity.
Exit on the Horizon.

Tech professionals arrive through LinkedIn content, RSU webinars, and CPA referrals. They have accumulated significant wealth through equity compensation but have rarely had an advisor who truly understands the intersection of equity, tax, and retirement planning at their level.

TECH LANE — BUILDER
Marcus the Builder
42 years old — Qualcomm Senior Engineer — $1.6M investable, heavy RSU position
ACCUMULATION
HIS SITUATION
  • 10+ years of RSU vesting — significant concentration in one stock
  • High income, high tax burden, no real tax strategy in place
  • Knows he should diversify but doesn't know how to do it without a tax disaster
  • Career is strong — retirement feels distant but he's starting to think about it
  • Has a 401(k) he hasn't optimized and a brokerage account full of RSUs
WHAT HE NEEDS
  • A tax-efficient RSU diversification strategy — specific, not theoretical
  • A retirement projection that makes the end game feel real and achievable
  • An advisor who speaks his language — numbers, not narratives
  • Confidence that the wealth he has built is being protected intelligently
THE HOOK
"You have built real wealth. The question is whether it's working as hard as you are."
TECH LANE — OPTIMIZER
Karen the Optimizer
54 years old — Biotech Director — $3.2M investable, approaching peak earnings
PRE-TRANSITION
HER SITUATION
  • Peak earning years — this is the window to get it right
  • RSU vesting schedule creates annual tax complexity she feels unprepared for
  • Has been with the same financial advisor for years — comfortable but not optimized
  • Retirement is 6–10 years out — feels close enough to plan for seriously
  • Wants to retire on her terms, not the company's timeline
WHAT SHE NEEDS
  • A comprehensive plan that maps the next 10 years precisely
  • Tax bracket optimization — she is likely leaving significant money on the table
  • Roth conversion strategy before income drops in retirement
  • A retirement income plan that preserves the lifestyle she has built
THE HOOK
"The decade before retirement is the most important financial decade of your life. Most people don't plan it."
CLIENT STANDARDS

Who Gets In.
And How.

Presidio's client minimum is not arbitrary. It reflects the minimum complexity required to justify the Diamond Model's full resources and deliver a genuinely differentiated client experience. Below the minimum, we educate. Above it, we advise.

TIER NAME AUM RANGE DESCRIPTION
I
Presidio Compass
 Under $1M Education only — no advisory relationship. Pipeline builder. Future clients who are not yet ready.
II
Presidio Ascent
 $1M – $2M Exception tier. CGO approval required. Incubator only — for high-potential prospects with strong referral context.
III
Presidio Summit FIRM MINIMUM
 $2M – $5M Core wealth management. Full Diamond Model engagement. The floor for a standard advisory relationship at Presidio.
IV
Presidio Private
 $5M – $10M Bespoke. Quarterly meetings. Direct advisor access. Asset transfer requirement 80–100% of investable assets.
V
Presidio Meridian
 $10M+ Family office-lite. Invitation only. The most comprehensive relationship Presidio offers.
TIER ADVANCEMENT
Tier upgrades are identity moments, not administrative changes. The language matters: "You have graduated into Presidio Private" — not "you now qualify for our next tier." Every promotion should feel like a recognition of the relationship, not a function of the balance.
CLARITY ON FIT

Who We Don't
Take On.

BELOW THE MINIMUM
Under $2M Investable
Below Presidio Summit, the firm cannot deliver the service model it promises. We educate at Compass level and incubate at Ascent only by exception. Saying yes to everyone produces a mediocre experience for everyone.
PARTIAL RELATIONSHIPS
Fragmented Assets
Top-tier clients are expected to consolidate 80–100% of investable assets. A client who wants to manage four other accounts elsewhere creates misaligned service expectations and limits the quality of planning we can deliver.
WRONG STAGE
No Planning Complexity
Presidio is built for complexity — RSU concentration, estate planning needs, retirement transition, tax optimization. A straightforward accumulation account with no planning layer is not the right fit for the Diamond Model's full engagement.
"The advisors who build something great are the ones who recognized it early — and chose to be part of it."
PRESIDIO GROWTH STRATEGY
PRESIDIO
CONFIDENTIAL — FOR INTERNAL USE