SOLEFOCUS
CONFIDENTIAL — ADVISOR OVERVIEW
A DIFFERENT KIND OF FIRM

Built to grow.
Designed for advisors
who want to do the same.

Most firms ask you to bring your book and fit into their system. We are building the system — the pipeline, the technology, the brand — and looking for the right advisor to grow with it.

THE OPPORTUNITY

$500M to $1B.
The plan is already in motion.

We are a registered investment advisor based in San Diego with a decade of client trust, a $1.5M client minimum, and a clear three-stage roadmap to double AUM. The growth infrastructure is being built now — before most advisors see it coming.

$500M
CURRENT AUM
$1B
THREE-YEAR TARGET
$1.5M
CLIENT MINIMUM
THE THREE-STAGE GROWTH PATH
2026 — NOW
Build the Foundation
Growth technology hire. Content engine live. Client education vault. LinkedIn and webinar presence. Lead scoring system. Seminar engine resuming in fall with digital amplification for the first time.
● IN PROGRESS
2027
Amplify What Works
COI network formalized. Paid social amplifying proven organic content. First dedicated business development advisors. Advisor recruiting from a position of strength — proven pipeline, proven brand.
○ NEXT
2028+
Scale to $1B+
Geographic expansion. M&A as a growth lever. Institutional relationships. A firm that is acquisition-ready — with the process, audience, and brand value to command a premium.
○ HORIZON
WHAT MAKES THIS FIRM DIFFERENT
🚫
No Cold Prospecting — Ever
The growth division generates warm, inbound leads. Advisors receive qualified prospects who have consumed content and raised their hand — not a cold list to dial through.
🎓
Education-First Trust Model
We earn the relationship before we ask for it. Seminars, webinars, vault content, and EntrePlaybook give value first. Clients arrive already trusting the firm.
🤖
AI and Technology Built In
Lead scoring, automated nurture sequences, a live CEO dashboard, and AI tools for content and research — the systems that make a $1B firm run are being built now, not promised later.
🌿
Two High-Value Niches
Retirement planning via the proven seminar engine, and entrepreneurs via EntrePlaybook — two distinct audiences with $1.5M+ profiles, served through channels most RIAs have not built.
🎯
New Business and Client Service — Separated
Business development advisors focus on converting prospects. Wealth managers focus on deepening client relationships. No one is asked to do both. Each role is built around what it does best.
📈
Join Before It Is Obvious
The infrastructure is being built now. An advisor joining in 2026 grows with the system — not into a ceiling that was set before they arrived.
"We are not hiring advisors to maintain what we have. We are bringing on people who want to be part of building what comes next."
CHIEF GROWTH OFFICER
WHAT IS BEING BUILT

The growth infrastructure
most firms never build.

We are investing in 2026 to build a growth division that generates qualified, warm, inbound leads — so advisors spend their time on relationships, not cold prospecting. This is the infrastructure. It is being built now.

📡
Digital Presence & Content Engine
CEO-led LinkedIn and YouTube presence publishing three to four times per week. Content that builds trust with the right audience before a single meeting happens.
🏛
Client Education Vault
A gated digital resource library that converts seminar and webinar attendees into identified, trackable prospects — building an owned audience that compounds over time.
🎯
Lead Scoring & Intelligence
Technology that identifies the highest-intent prospects and surfaces them at the right moment — so advisors know who to call and when, not just who is on a list.
🤖
AI-Powered Operations
We are actively implementing AI across content production, prospect research, and reporting — and sharing that journey publicly as a differentiator with entrepreneur clients.
📬
Proven Seminar Engine
Ten years of refined direct mail and live seminar execution — one of the most consistent and proven lead generation systems in the San Diego market. Restarting fall 2026.
🌐
EntrePlaybook — New Niche
A bold new brand for entrepreneurs — sharing AI playbooks, network introductions, and exit planning education. A high-AUM niche that most RIAs are not pursuing.
HOW IT WORKS FOR YOU

We separated new business
from client service.

Most firms ask advisors to generate new business and service existing clients simultaneously. That is two full-time jobs. We made a deliberate decision to split the two functions — so each role can be genuinely excellent at what it does.

🎯
Business Development
NEW CLIENT ACQUISITION
Dedicated advisors whose sole focus is converting qualified prospects into funded accounts. They receive warm leads from the growth engine and focus entirely on the relationship through close. Compensated on new AUM brought to the firm.
🌿
Wealth Managers
CLIENT FUNCTION
Advisors who own the long-term client relationship — portfolio management, annual reviews, wallet expansion, family engagement, and referral generation. Never asked to cold prospect. Compensated on retention and AUM growth.
THE RESULT
Advisors who join as Wealth Managers bring their existing relationships and focus entirely on deepening them. The growth division feeds new clients into their book. They grow without being asked to prospect.
THE ROADMAP

Three stages.
One direction.

The firm is executing a deliberate three-stage growth plan. Every initiative in 2026 unlocks the next phase. An advisor joining now enters at the foundation stage — before the amplification begins.

26
2026 — FOUNDATION
Build the infrastructure
Growth technology hire in seat. Content engine live. Client education vault built. LinkedIn presence established. First webinars delivered. Lead scoring system running. Seminars resume in fall with digital amplification layer for the first time.
27
2027 — AMPLIFICATION
Scale what is proven
COI network formalized. Paid social amplifying organic content. First dedicated business development hire. Advisor recruiting from a position of strength — with a proven pipeline and a clear value proposition for incoming talent.
28
2028+ — SCALE
$1B and beyond
Geographic expansion. M&A as a growth lever. Institutional relationships. An advisor team built on a foundation of technology, brand, and a pipeline that generates leads without cold prospecting.
WHY NOW

The best time to join
is before it's obvious.

📈
TRAJECTORY
The growth infrastructure being built in 2026 does not exist yet at most RIAs. Joining now means growing with the system — not inheriting someone else's book with a ceiling already on it.
🤝
NO COLD PROSPECTING
The growth division generates the pipeline. Advisors receive warm, qualified prospects who have already consumed content, attended webinars, and raised their hand. The cold call era is over here.
🔧
REAL INFRASTRUCTURE
CRM, lead scoring, AI tools, a content vault, and a dedicated technology lead — the systems that make a $1B firm run are being built now, not promised later.
THE TECHNOLOGY ADVANTAGE

Built for advisors
who expect more.

We are implementing a technology stack that gives advisors real intelligence — not just a CRM with contacts in it. The goal is a system where every advisor knows exactly which clients and prospects need attention, and why.

LEAD SCORING
Prioritized prospect list based on content consumption and engagement signals
CEO DASHBOARD
Live visibility into pipeline, conversion, and client metrics — no manual reporting
AI TOOLS
Content production, prospect research, and reporting — accelerated by AI
CLIENT VAULT
Gated education platform that converts event attendees into trackable prospects
AUTOMATION
Nurture sequences, onboarding workflows, and follow-up — running without manual effort
CRM INTEGRATION
All platforms connected — marketing, vault, CRM, and advisor tools speak to each other
TWO MARKETS. ONE FIRM.

A firm that serves
two distinct audiences.

LANE 1 — ESTABLISHED
Retirement Planning
Pre-retirees and post-retirees with $1.5M+ investable assets. Reached through a proven direct mail and seminar engine with ten years of refinement. Now extending into webinar and digital channels to amplify what already works.
LANE 2 — GROWTH
EntrePlaybook
Business owners across three life stages — building, preparing to exit, and managing succession. Reached through LinkedIn, YouTube, and a content vault that gives away playbooks for free. The highest AUM per client of any niche.
THE BOTTOM LINE

Most advisors wait until a firm
is successful to join it.
The ones who build something
join before it is.

The infrastructure is being built. The niche is being defined. The technology is going in. The pipeline is coming. The question is not whether this firm will get to $1B. The question is whether you want to be part of building it.

10
YEARS PROVEN
A decade of client trust, seminar execution, and advisor relationships — this is not a startup. It is a firm with a track record adding a growth engine.
2026
THE INFLECTION YEAR
Everything changes this year. Content engine, technology infrastructure, new niche, and a growth division with a clear mandate. This is the foundation year — the hardest and most important one.
$1B
THE DESTINATION
Not a hope or a projection. A planned outcome with a sequenced roadmap, dedicated resources, and leadership fully committed to getting there.
"Everything we are building is designed for the next ten years — not a celebration of the last ten."
CHIEF GROWTH OFFICER
SOLEFOCUS
CONFIDENTIAL — FOR DISCUSSION PURPOSES ONLY