SOLEFOCUS
CONFIDENTIAL — ADVISOR OVERVIEW
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A DIFFERENT KIND OF FIRM

Built to grow.
Designed for advisors
who want to do the same.

Most firms ask you to bring your book and fit into their system. We built something different — and we are selective about who grows with it.

$500M AUM
SAN DIEGO, CA
$1.5M CLIENT MINIMUM
10+ YEAR TRACK RECORD
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THE OPPORTUNITY
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THE FOUNDATION

A decade of trust.
A much bigger
decade ahead.

Ten years of client trust, consistent results, and a reputation earned the right way — through performance and relationships. The firm is strong, respected, and growing. What is being built now takes that foundation and extends its reach well beyond San Diego.

$500M
CURRENT AUM
Proven foundation built over a decade
$1B+
THE NEXT CHAPTER
A strong decade behind us. A growth engine in front of us.
$1.5M
CLIENT MINIMUM
High-value relationships, serious clients only
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THE ROADMAP
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THREE-STAGE GROWTH PATH

Every stage earns
the right to the next.

26
2026 — NOW
Build the Foundation
Growth technology hire. Content engine live. Client education vault. LinkedIn and webinar presence. Lead scoring. Seminar engine resuming in fall with digital amplification for the first time.
● IN PROGRESS
27
2027
Amplify What Works
COI network formalized. Paid social amplifying proven organic content. First dedicated business development advisors. Advisor recruiting from a proven pipeline.
○ NEXT
28+
2028+
Scale to $1B+
Geographic expansion. M&A as a growth lever. Institutional relationships. Geographic expansion. M&A as a growth lever. Institutional relationships. The infrastructure built in 2026 makes everything at this stage compoundingly more valuable.
○ HORIZON
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WHAT MAKES US DIFFERENT
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COMPETITIVE DIFFERENTIATORS

Six things most RIAs
have not built yet.

🚫
No Cold Prospecting
The growth division generates warm inbound leads. Advisors receive qualified prospects who have already raised their hand — not a cold list to work through.
🎓
Education-First Trust Model
Seminars, webinars, vault content, and EntrePlaybook give value before asking for anything. Clients arrive already trusting the firm.
🤖
AI and Technology Built In
Lead scoring, automated nurture sequences, a live CEO dashboard, and AI tools for content and research — being built now, not promised later.
🌿
Two High-Value Niches
Retirement planning via a proven seminar engine, and entrepreneurs via EntrePlaybook — two distinct $1.5M+ audiences served through channels most RIAs have not built.
🎯
New Business and Service — Separated
Business development advisors focus on converting prospects. Wealth managers focus on deepening client relationships. No one is asked to do both.
📈
Join Before It Is Obvious
The infrastructure is being built now. An advisor joining in 2026 grows with the system — not into a ceiling set before they arrived.
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WHAT IS BEING BUILT
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THE GROWTH INFRASTRUCTURE

The pipeline most
firms never build.

We are investing in 2026 to build a growth division that generates qualified, warm, inbound leads — so advisors spend their time on relationships, not cold prospecting.

THE RESULT FOR ADVISORS
Advisors who join as Wealth Managers bring their existing relationships and focus entirely on deepening them. The growth division feeds new clients into their book.
📡
Content Engine
CEO-led LinkedIn and YouTube. 3–4 posts per week. Trust built before the first meeting.
🏛
Education Vault
Gated digital library converting event attendees into trackable prospects.
🎯
Lead Scoring
Technology that surfaces highest-intent prospects at the right moment.
📬
Seminar Engine
10 years refined. Restarting fall 2026 with digital amplification for the first time.
🤖
AI Operations
Content, research, and reporting accelerated by AI — and shared publicly as a differentiator.
🌐
EntrePlaybook
Bold new niche for entrepreneurs. Playbooks given away free. Highest AUM per client.
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HOW IT WORKS FOR YOU
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THE ADVISOR MODEL

We separated new business
from client service.

🎯
Business Development
NEW CLIENT ACQUISITION
Dedicated advisors whose sole focus is converting qualified prospects into funded accounts. They receive warm leads from the growth engine and focus entirely on the relationship through close. Compensated on new AUM brought to the firm.
🌿
Wealth Managers
CLIENT RELATIONSHIPS
Advisors who own the long-term client relationship — portfolio management, annual reviews, wallet expansion, family engagement, and referral generation. Never asked to cold prospect. Compensated on retention and AUM growth within their book.
✓
Each role is built around what it does best. Business development advisors close. Wealth managers deepen. No one is asked to do both. The growth division feeds the pipeline so advisors never start from zero.
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TWO MARKETS
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TWO MARKETS. ONE FIRM.

Serving two distinct
high-value audiences.

LANE 1 — ESTABLISHED
Retirement Planning
Pre-retirees and post-retirees with $1.5M+ investable assets. Reached through a proven direct mail and seminar engine with ten years of refinement — now extending into webinar and digital channels.
Direct Mail Seminars Webinars Email
LANE 2 — GROWTH
EntrePlaybook
Business owners across three life stages — building, preparing to exit, and managing succession. Reached through LinkedIn, YouTube, and a content vault that gives away playbooks for free. The highest AUM per client of any niche.
LinkedIn YouTube Vault COI Network
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THE TIMING
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THE MOMENT

The right firm at
exactly the right time.

10
YEARS PROVEN
A decade of client trust, seminar execution, and advisor relationships. Not a startup. A firm with a track record adding a growth engine.
2026
THE INFLECTION YEAR
Everything changes this year. Content engine, technology, new niche, and a growth division with a clear mandate. This is the foundation — the hardest and most important one.
$1B
THE DESTINATION
Ten years of client trust and performance have built something real. The growth infrastructure being built now extends that reach — new channels, new audiences, and new scale for a firm that has already proven it can deliver.
An advisor joining now enters at the foundation stage — before the amplification begins. The foundation is strong. The plan is clear. The infrastructure is being built. An advisor who joins now grows alongside a firm in the middle of its best chapter — not waiting to see how it turns out.
THE BOTTOM LINE

Everything we are building
is designed for the
next ten years —
not a celebration of the last ten.

The advisors who build something great are the ones who recognized it early — and chose to be part of it.

SOLEFOCUS
CONFIDENTIAL — FOR DISCUSSION PURPOSES ONLY
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